High-Power Engines Reshape Korea’s Truck Market

Korea’s mid and heavy duty truck market is undergoing a major shift toward higher engine output. The move reflects rising demand for more powerful vehicles in freight logistics.Read more, Click Here.

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Hansung and P-Line Join Forces on Green Trucks

Hansung Special Vehicles and P-Line Motors signed an MOU to co-develop eco-friendly commercial vehicles. The partnership is expected to leverage both companies’ expertise and fuel long-term growth in green mobility.Read more, Click Here. 

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Where Are Korea’s Hydrogen Buses Most Popular?

In 2023, Korea saw a record-high 1,045 new registrations of 11-meter hydrogen buses, according to Carsisyou Data Research Institute. Among 17 regions, Incheon led the pack, accounting for roughly 25% of all new hydrogen buses.Read more, Click Here.

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BYD’s T4K Struggles in Korea Despite Promotions

Chinese EV maker BYD launched the 1-ton electric truck T4K in partnership with GS Global to target the Korean market. But since its 2023 debut, it’s struggled to break the dominance of domestic brands.T4K remains the only Chinese LCV available in Korea but depends heavily on frequent promotions to maintain sales.Read more, Click Here.

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[Interview] 28 Years in Truck Sales – Meet Korea’s Top Seller

Buying a new heavy duty truck—priced between 200 to 300 million KRW—is a life-changing decision for drivers. At such a moment, trusted salespeople become invaluable.Despite slumping freight volume and high interest rates, some truck sales reps are still thriving, winning titles like “Top Seller.” We spoke with leading reps from both domestic and imported brands to hear how they win trust and close deals.Read more, Click Here.

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Korea to Cut Subsidies for Low-Performance EV Trucks

Korea’s Ministry of Environment announced that by 2027, subsidies will no longer be granted to 1-ton EV trucks that fail to meet battery density standards. This change is expected to exclude many Chinese-made electric trucks from the subsidy list.Read more, Click Here.

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LCVs Vanishing from Korean Roads?

After the discontinuation of Korea’s signature LCVs—the Damas and Labo—in 2021 (under 1,000cc engine, less than 500kg payload), the market for light commercial vehicles has sharply declined.Read more, Click Here.

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Hydrogen Buses Soar in Korea – Will They Overtake EVs?

According to exclusive data provided by Carsisyou Data Research Institute, which processes commercial vehicle registration records from Korea’s Ministry of Land, Infrastructure and Transport, the electric bus market has grown rapidly since 2021.From 2021 to 2024, a total of 4,569 domestically produced 11-meter electric buses were newly registered, compared to 2,399 units made in China. Korean models lead by 2,170 units—twice the market share.Read more, Click Here.

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Korean Hydrogen Bus Market Shows Annual Growth Despite Falling Short of Distribution Targets

The government has announced plans to distribute 21,200 hydrogen fuel cell buses (cumulative total) by 2030 in accordance with the 'National Greenhouse Gas Reduction Target (NDC)'. From the initial distribution in 2019 until last year, a total of 1,700 hydrogen buses have been sold (based on new vehicle registrations).Of these, 1,000 units were sold in the past year alone, six years into the hydrogen bus distribution program. In early January, the government finalized the '2025 Hydrogen Electric Vehicle Distribution Project Subsidy Guidelines' and announced plans to distribute 2,000 hydrogen buses this year (1,190 low-floor and 810 high-floor models).Read more, Click here

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Government Remains Passive on Medium and Large Truck Electrification Despite High Greenhouse Gas C..

While the medium and large electric truck market shows signs of emergence, the government continues to maintain a hands-off approach this year. As domestic and foreign commercial vehicle brands successively announce market entry, plans for purchase subsidies and charging infrastructure—key elements for market activation—remain entirely undefined.Following Volvo Trucks Korea's official announcement in 2023 regarding the domestic launch of large electric trucks, Tata Daewoo Mobility, a domestic truck brand, declared at the end of last year that it would begin selling medium-sized electric trucks this year. Electric bus manufacturers and large special vehicle companies are also reportedly examining potential market entry closely.Read more, Click here

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